Rust-Oleum Europe was managing 2,500+ SKUs on Amazon Vendor Central without scalable processes or a coherent PPC strategy. New product launches in Germany, France, and Belgium were underperforming, and account health was inconsistent across the UK and EU region.

We rebuilt the catalogue from the ground up — onboarding new SKUs methodically, establishing SOPs for listing management, and developing joint business plans with Amazon Vendor Managers aligned to category growth. PPC campaigns were rebuilt with ACOS targets under 24%, with separate strategies deployed for each new market launch across UK, DE, FR, and BE.

The Amazon channel grew to represent 50% of Rust-Oleum Europe’s total annual revenue of £7M positioning the brand as the 3rd largest company in its category across the UK and EU region. Scalable SOPs were left in place for long-term account continuity.