Tetrosyl Europe’s largest car care manufacturer — had significant Amazon presence but lacked a unified strategy across UK, EMEA, and US markets. Pricing inconsistencies, fragmented ad spend, and underperforming vendor accounts were limiting growth potential across 30+ brands.

We conducted a full audit of Vendor Central and Seller Central accounts across all regions, identifying margin leakage and catalogue gaps. A global advertising budget of approx £3M was structured around performance targets per market, with external traffic from Meta, Google, and TikTok layered in for the US. A dedicated content team was aligned across all 30+ brands to optimise glance views, organic ranking, and CPA through a consistent KPI framework.

£22M revenue target achieved across global marketplaces. 15M in sales delivered to Amazon’s fiscal 2024–2025. Vendor pricing stabilised through an automated RRP algorithm, eliminating margin erosion across categories.